National Stationery Show 2017


1 June 2017


Trend Bible 

With an estimated 10,000 attendees, the National Stationery Show is the most comprehensive marketplace for greeting cards, stationery and crafting products in the US. Now in its 71st year, no other trade fair in the country matches the depth and calibre of the stationery selection at the NSS. The show was held in the Javits Centre, a well known New York venue for trade shows and exhibitions, and serves as a launch pad for many emerging, directional businesses each year. Our US Trend Researcher, Hollie Velten-Lattrell visited the show and reports back on the key design trends emerging in the stationery world.

“In today’s Instagram culture, we’re seeing thoughtful and expressive trends depicting goals and intentions (often with cheeky confidence) and reflecting a self-aware, conscious-living ideal. Consumers are living their best self with a spring in their step. They are boasting a curated, cultivated, customised life and want to tell their story.” – Hollie Velten-Lattrell

This report explores three key trend categories; Print, Pattern & Typography, Themes and Colour. Each category highlights smaller micro themes and trends spotted at the show. Here we take a look at one of the key highlights from this year’s show:

You Be You

She Paper, Boss Dotty 

Customers are putting their best foot forward. This year is a slogan-driven culture, shouting out punny deeds and self-proclamations. We see a strong feminist voice and a celebration of diversity. Checklists help us organise our intentions and then we wear them on our sleeves!

Our National Stationery Show 2017 Trade Show Report is now available to buy from our online store. To download your free edit of this year’s report click ‘download now’ in the sidebar to the right of this post.


Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.


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