New Designers Part Two Spotlight – Hannah Davis and Ali Hamza


Written by Trend Bible

25 July 2019

Each year Trend Bible attend New Designers, The UK’s biggest design graduate show, as it offers a unique insight into the ideas that are inspiring young graduates. We award our ‘Trend Bible Selects’ cards to standout graduates who we feel are delivering something really fresh, interesting and innovative.

Our standout out graduates from week two include Hannah Davis, from the University of Lincoln and Ali Hamza, from Coventry University.

Firstly we speak to Hannah Davis creator of  ‘A Home in the Post’ by Trifold™.

Tell us a little bit about your work

Trifold the flexible furniture system comprises of building blocks which make rigid room layouts a thing of the past. The system compacts to be sent in the post, made possible by its traditional origami roots. Designed with modern lifestyles in mind, this on-demand system allows for flexibility, whether this is for entertaining or relaxing at home. The sheet can be folded and manipulated into countless forms, the only limit being your imagination.

How did you come up with your final brand concept?

The system originally stemmed from a real-life case study whereby two individuals were occupying a very cramped space, with this limiting their everyday lifestyles dramatically. Noise became a key focus of mine, with a visit to the Surface Design Show in London 2019 opening my eyes to the harmful impact of sound pollution on both our physical and mental health. Having identified the issues, I wished to create a system whereby the control was placed in the hands of the user. I adopted origami as my technological solution and began to experiment with ways whereby the correct tessellation could produce a wide range of feasible forms, suitable as furniture solutions.

What’s your favourite part of the design process?

The making process was challenging however rewarding, the happiness that was created from the system was beyond that which I could have imagined. For me the biggest reward has been to experience both individuals and groups of people interacting with the sheet in the way that I intended, smiling and chuckling while exploring its various forms.

What did you enjoy most about New Designers?

New Designers was an experience that I will never forget. Engaging with industry specialists, students and the public was a particular highlight for me. Being recognised and talent-spotted by Trend Bible, GES, Argos Home, CCD and The Design & Technology Association was beyond my wildest dreams. The feedback and advice that I received at the show made all the months of hard work worth it and proved that my product excelled beyond what I set out to achieve.

What’s next?

Now that I have graduated, my ambition is to build the Trifold business, expanding the range to encompass children’s furniture and play, as well as bespoke office solutions.I am hoping to move into mass production and commercialise the design through collaborations with designers and manufacturers. I’m extremely excited to have recently become a member of the GES: Event Management team working as an exhibition designer alongside many talented creatives.

Next up we introduce Ali Hamza and speak to him about the development of his product, Sprout.

Tell us a little bit about your work

Sprout is a piece of children’s furniture which enables and encourages them to get more involved with healthy eating through growing and cooking their own produce. The product has a stand out feature which allows it to grow alongside children from 4 to 11 years old, preserving these healthier habits over the years. Children also get to develop skills such as fine motor, reading, mathematics and more through hands-on cooking and following recipes.

How did you come up with your final concept?

This project was largely developed through masses of research. I came across the idea after witnessing my siblings struggle to reach the worktop and cook safely alongside my parents. I noticed the scale of the problem when it came to children’s diets and how it affected them in both the short and long term. I began to think about ways in which children could continuously be involved with healthier eating over a long period of time.

What’s your favourite part of the design process?

There were so many areas of the design process that I thoroughly enjoyed, from researching to concept ideation all the way through to the final delivery of the project, it’s difficult to choose just one part. Every step of the journey, I had a lot of fun tackling problems and working my way around them to get to the best possible solution.

What did you enjoy most about New Designers?

I had a great time meeting new people and getting the chance to talk about my project with them. There were a lot of great conversations had with business owners, parents, and teachers that were also receptive to the idea of improving the lifestyles and eating habits of children. It was also a lot of fun seeing all the amazing work other graduates had been working on. It was truly a great experience and one I won’t forget.

What’s next?

Just one week after new designers I was offered a job as a graphic designer which I gratefully accepted. I’m currently diving into the ins and outs of it all at my workplace, exploring, designing and learning lots every single day. I want to be able to expand my working skills and to grow as not only a designer but as an individual too.

To see our New Designers Part One highlight click here.

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Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.

Sherwin Williams


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