27 March 2020
Our ‘Festive Forecast 2021’ eBook is available to buy from our online shop. Covering celebration, gift, greetings, tableware, decoration and food & beverage, the interactive eBook will be a key resource for any brands developing their 2021 Christmas/Holiday season collections.
“Over the last few months, the world has been thrown a curveball, resulting in chaos and uncertainty. Global crises like coronavirus (COVID-19) can crop up at any time and completely change how people think and behave. While our festive forecast panel and research took place ahead of the confirmation of this global pandemic, we have spent the last two weeks re-assessing the relevance of each of our festive trends in light of the current climate. We are confident the trends we have forecast, with some small amends, remain robust. If you’d like to know more about our methodology please keep an eye on our blog where our experts will be sharing how we manage chaotics and calculables when forecasting trends.” Joanna Feeley, CEO and Founder, Trend Bible
For 2021, the festive season sees families embrace the comfort and belonging that the home symbolises, therefore it becomes the hub for both relaxed and indulgent entertainment. Here we see styles and times collide, becoming one, transporting families to surreal and fantastical lands; reigniting the wonder and joy of the festive period. From the digital and the natural to the minimal and the maximal, a balance and harmony is reached. This manifests in design through purposeful and considered pieces, which are elevated with whimsical and mythical elements.
Digestible trend drivers: Our experts provide the key information behind our 4 unique trends. They provide evidence of what drives change, helping you understand the meaning behind them.
Four unique trends: Our four trends provide comprehensive design direction across colour, shape, material, motif, typography, print and pattern.
Colour direction: Our books include 7 or 8 PANTONE® referenced colours for each of the 4 trends. We help identify the key shades and demonstrate how colours evolve, showing you how prints can be used together for print and pattern combinations.
Downloadable copyright-free prints: Our print designers create 4 editable copyright-free prints per story; an essential head start for textile, stationery and surface designers. Vector files are included as downloadable links within the eBook.
The Festive Forecast eBook is available to buy now from our online shop for £1,400 (+VAT).
Click ‘download now’ to the right of this post to receive your free Festive Forecast Demo. The download will help you to understand how to maximise the use of each of the eBook’s features as well as offering a taster of each of our four festive trends for 2021.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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