News: 2010 Trend Bible Review

Written by trendbible

17 December 2010

Wow! What a roller-coaster ride 2010 has been! I don’t even know where to begin to sum it up. I wanted to share some of the highlights of 2010 with you, and we wish you all the best for a successful 2011.

We began the year, as usual, in a flurry of activity at the European trade shows before settling down to research and launch our Autumn/Winter 2011/12 Home and Kids books. We began this process with our Trend Panel of ‘unusual and interesting thinkers’, sharing our ideas for future trend influences and processing this into 4 main design and colour directions. Our seasonal trend inspiration day is one of my favourite parts of the job, working with such talented and creative individuals is a real high point in the year.  Rest assured, there are pots of tea and choccy biscuits aplenty, as you’ll no doubt see from our Trend Panel blogpost!

Another highlight this year was winning the Entrepreneur’s Forum If We Can You Can Entrepreneur of the Year award back in July. I have been a member of the Forum for two years and find it provides an invaluable resource with which to build the Trend Bible brand so it was a real honour to win this prestigeous award. I also became a finalist in the Red Magazine Woman of the Year Awards. I was thrilled to get to the final stage of this National competition and will certainly be giving it another shot next year and suggest that you ladies do too! Trend Bible also won the Women into the Network Creative Business of the Year award in November which was brilliant.

We have been asked to deliver our trend seminars at some fantastic events this year, one of my favourites was for the Crafts Council members back in October at the People’s Museum in Manchester. I presented key lifestyle trends for 2011 alongside Andrew Tanner, Head of Design at Poole Pottery, who had some fantastic views on the future of craft in the UK. The growing craft movement has been particularly close to my heart in 2010 following two years of research into the changing face of retail and the consumer shift in focus whereby hand-crafted goods are increasingly on the consumer’s radar. There are a few brilliant reports commissioned by the Crafts Council that also support these findings, click here to read them.

On a completely different note, our Production Manager, Tanya Harding, had a beautiful baby boy back in October, so we welcomed little Taylor in to the world and look forward to welcoming Tanya back in March 2011. We promise her desk is being kept reeeeally tidy while she’s away ;-/

We expanded our network of sales agents to include Tips and Trends in Portugal, where Jose Fernandez looks after us, and Quintessential Design and Trend Solutions in South Africa, where we’re working with Peter Gordon – welcome on board! We have plans to expand our network of agents into 8 new countries in January 2011 which is very exciting, watch this space for more information…

In 2010 we also began working with our lovely clients over at Asda to help them pull together their Autumn Winter 2011/12 trends back in July. Looking forward to seeing how these looks unfold in store next year! We also began working with the teams at Talking Tables, Graham and Brown and The Design Group among others.

Following a mammoth development trip in August, one of the most exciting happenings this year has undoubtedly been opening our New York office, (463 Seventh Avenue, 3rd Floor, New York, NY 10018) headed up by our US Home Trends Editor, Estela Lugo. Estela helps us deliver our bespoke trend consultancy services to our US clients and recently presented at the Spring Summer 2012 Color Symposium at FIT in New York. You can catch her presentation at the forthcoming Printsource trade show in NYC in January 2011. Read her New York International Gift Fair trade show report by clicking here. Welcome on board Estela!

Speaking of new peeps, we also hired full-time Junior Trend Researcher Alice Barnes, a graduate from the first ever graduating cohort of a new course, Fashion Communications at Northumbria University. Alice, we hope, is the first of many appointments at Trend Bible HQ, as part of my aim is to hire local design talent and become a significant blot of the regional design industry landscape!

We recently became exclusive trend partners to Clarion Events who run the Top Drawer, Pulse and Harrogate Home and Gift shows, and we’ll be showcasing all our hard work at the Top Drawer show in January where you can pick up an exclusive trend guide, listen to our seminar and walk through our trend feature…

Another annual highlight was the New Designers show in London, which I attended with our UK Home Trends Editor Anri Hamilton, stylist Naomi Shedden and placement student Victoria Buchanan. As usual there were hundreds of super-talented designers showcased at the event, which you can see in our show report. This really is a great place to spot up-coming talent, and I was pleased to deliver my Insight into the World of Trend Forecasting seminar (catchy title) to a packed out audience.

Trend Bible has also been featured in some fantastic publications this year, notably our Spring Summer 2011 forecast in th January 2011 edition of Living Etc, our brilliant trend feature in Homestyle magazine and our forthcoming feature in the Guardian Weekend.

As if I wasn’t busy enough, I decided to buy out one of the founding members of 104 Heaton Road from where we run Trend Bible. This exciting venture provides accessible, affordable desk space rental for creative businesses and individuals. We work alongside some brilliant up-coming companies and are currently taking enquiries for available desks. Please email me if you are interested in working in this inspiring hive of creative commerce at

Admittedly, I feel like I need a lie down when I read back through this post, we have acheived so much and have an equally steep hill to climb to acheive our targets for 2011. We hope you’ll share our journey! As always we absolutely welcome your comments and feedback so please do drop me a line.

Have a lovely Christmas!

Joanna Feeley

Founder and Creative Director of Trend Bible

The content is always relevant to our business, and Trend Bible bring new and intriguing topics to our attention that we would otherwise have overlooked.


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