30 April 2010
We thought this article on DIY Trends in the New York Times was really interesting, great insight into the social trends that affect consumer shifts in taste…We also loved the ‘Book Forest’, below, which allows passers-by to exchange books for free, a great example of DIY Culture…
We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.
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