Trade Show Report: 100% Design London Sept 2010

Written by trendbible

15 October 2010

As expected the 100% Design show was a culmination of inspiring new products, interesting speakers and pretty good lunches (ever the measure of a good trade show in our opinion). It was especially good to see the Design Event team there showcasing some of the hottest talent from the North East (the home of Trend Bible) including Trend Bible contributors Kate Usher, Dan Civico, Bettina Nissen and RASKL Ltd. Kate’s super-cute Sweetie wallpaper is a must see for all you kids designers out there!

100% Design London, (September 2010) part of the London Design Festival, is the UK’s leading design and architecture event. Over 350 hand-picked exhibitors, selected for their creativity and originality, showcased work across a host of design disciplines and we spotted some truly original talent. Our team (Creative Director Joanna Feeley, Home Trends Editor Anri Moolman and Junior Trend Researcher Victoria Buchanan) visited 100% Design, and have highlighted the top trends evident at the show.


Animal Prints

Animal prints were particularly noted at 100% Design, but these prints seemed to have a more grown-up take on something classically more suited to childrens homeware . We especially loved PaperBoy Wallpaper’s designs (in first image above); the company design contemporary wallpapers and fabrics exclusively for boys, and we especially loved the slightly macabre Animal Magic soft furnishing prints, complete with visible skeletons.

The frog print cushions (above) by SJ Guest also offer a playful and contemporary take on animal print, and the fluoro orange piping is especially on trend for Spring/Summer ’11 soft furnishings. We’re big fans of her work which was featured in the One Year On section which promotes last years’ university graduates.


Our Fair Isle

We do love a fairisle, whether it’s a cosy jumper or a woolly cushion- so nostalgic, so British! Geometric textiles were everywhere at both the Top Drawer show earlier this year and at 100%. We particularly love the work of Melin Tregwynt (above) who’s fabric samples we featured in our Autumn Winter 2011/12 trend book, the remnants of which we’ve been fighting over at Trend Bible HQ!


Illustrated Ceramics


We’re having a posh tableware moment as the winter nights start to draw in and a luxurious afternoon tea is just about the only thing easing us in to winter. See our previous This Week We Love post of Julie Spurgeon for more inspiration. At 100% Design, porcelain was hand-illustrated, with contemporary linear freehand drawing. Vintage plates were overlaid with new designs as the trend for recycling tableware continues. We loved the pink flamingo tea set (above) – the perfect accompaniment for afternoon tea!

Bare Wood


Unfinished, pale wood was stripped back to it natural state to showcase the craftsmanship in furniture design. Oak, pine and plywood were predominant.


Exposed Lighting


Exposing practical, functional elements like cabling and lighting flex in design is big news at the moment and this continues to be important through 2011. We reported on this trend in lighting design at Top Drawer (see our trade show report from Top Drawer here) and it featured again at 100%. This is part of a bigger design trend that appreciates stripped-back, unadorned design, as featured in our Utilitarian story for Autumn Winter 2011/12.

Cut Out


Laser cutting has been an important trend in furniture, textiles and wallpaper over the past 2 years, and we see this trend continuing. Watch out for less polished, precision cutting, and a new focus on products that look eroded and worn away.

Dual Function

Some fantastic examples of multifunctional design were showcased at 100% Design; the vanity table with an inbuilt pop up mirror (see first image), a table with an integrated vase for flowers and plants, and chairs with added storage for soft furnishings, magazines and books. One of our new favourites is ex-Northumbria University student Edward Robinson who showcased some fab free-standing furniture (above).

Trapped and Embedded

There was some real innovation in the 100% Materials show that runs alongside 100% Design. We talked to Thomas Walmsley of Daedalian Glass, one of the UKs most innovative glass companies, to find out what’s driving trends in the glass sector.  He told Joanna; “We use a laminating process to trap fabrics and materials into the glass, which eliminates the need for curtains and can be used decoratively in hotels, shops and restaurants as well as in the domestic setting.” Daedalian Glass have recently been commissioned to restore the Savoy Hotel, London. We love the idea of trapping lace and hand-made paper in glass- who needs curtains when glass looks this good?

Last But Not Least…

We really loved the minimalist aesthetic of MARK furniture which blends wood with laminates, paper and powder-coated steel.

Amy Butler for Graham and Brown wallpaper (below) – loving the retro florals! Perfectly in keeping with our Mad Men moment…

The work of Matt Pugh who mixes natural wood with splashes of colour and lashings of personality (below) !

Easy to digest, visually inspiring, and just the right dose of information.

Webb deVlam

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