Trade Show Report: Top Drawer September 2010

Written by trendbible

28 September 2010

Top Drawer was held at London’s Olympia 12-14 September 2010. Ahead of one of the most crucial periods for retailers, Top Drawer showcased the latest product launches, cutting edge designs and must-have products for the Christmas season. It brought together an inspirational showcase of over 700 carefully selected British and International suppliers and our trend editor, Jill Hawkins, went along to discover the trends on offer for Christmas 2010 and Spring 2011.


Back in 2008 we forecast a trend for our A/W 2010/11 Kids Home trend book based on a woodland theme called Adventure Playground, since then we’ve noticed designers have begun to embrace mushroom motifs and work them into their designs. These quirky mushroom salt and pepper shakers (above) will make a colourful addition to any table setting, or how about hanging these mushroom decorations from your Christmas tree this year for a woodland inspired theme!


Typography was a key graphics direction for cosmetic packaging, ranging from a vintage apothecary feel through to slick, modern designs that were colour driven.

Light Up

Candles were big business at this year’s Top Drawer….we found them in teacups, formed from vintage jelly moulds, made using a variety of different waxes (note the soy candle) and in beautiful kitchen inspired scents like olive, rosemary and lemon. Good enough to eat!

Animals and Birds

Birds are still key print motifs for Winter 2010, this time designers reworked them into cool Christmas decorations. Other animal motifs such as the rabbit print napkins (above) also featured at Top Drawer.


Recently we’ve been talking a lot about the celebration of the ‘art of manufacture’ taking place in design. This lighting trend is a case in point, where flex and cables are deliberately on show and aren’t hidden away. Lighting designers used on-trend neon and fluoro colours to highlight exposed flex on ceiling lights.

London Town

A mini-trend for all things London was spotted at Top Drawer, with tube map prints on cushion covers and these fantastic keyrings (above) depicting London’s skyline, reworked in bright colours. Trend Bible first flagged-up trend around travel, transport and a nostalgia for British icons in our Voyager trend featured in our Spring/Summer 2011 Home Trends book, which we forecast back in 2009, see below spread from our book.

Above Image: page from Trend Bible Voyager story, Spring Summer 2011, published 2009.

Monochrome Kitchen

Black, white and grey were a prominent trend for kitchenware, covering all manner of print directions from spots and stripes to typography driven graphics. Watch out for blackboard paint being used across kitchen products, like the teapot and mugs above that encourage interaction and personalisation.

Seventies Style

Seventies references are creeping through to homeware from the catwalks, evident in bold floral prints and retro technology. Orange and bold greens were evident at the show, as seen on the catwalks of Prada, Marc Jacobs and Jil Sander, and are ideal for communicating this Seventies inspired homeware. We’re coveting the Seventies minimalist watch-style clocks, and the retro calculators….

Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.

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