Home & Interiors Macro Report 2024

Find out what’s driving change in the Home & Interiors industry in 2024 and gain a deep understanding of the key shifts impacting the way future consumers will think, feel and act.

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The Emerging Hybridised Home

Both long and shorter-term home rentals will grow in importance, this is linked to the rise of wayfaring workers and those choosing to work, rest and play outside of the traditional 9-5. This is a direct result of set working hours, days and geographies shifting as well as new digital spaces emerging and the metaverse’s development. Families and individuals will be seeking new approaches and locations for living and weighing up the true ‘cost’ related to this.

Our Home & Interiors Macro Trends 2024 report is packed with expert opinion, global foresight and thought starters designed to help you and your teams uncover future thinking and kickstart tomorrow’s opportunities.

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What’s inside the macro trend report?

Digestible trend drivers: It’s critical to understand where householders and future consumer mindsets are likely to be. Our Trend Drivers provide the foundation for our four macro trends and provide evidence of what underpins change.

Micro trends: Each Trend Driver is explored in more depth and broken down into a series of micro stories providing you with the commercial confidence to support a new product initiative, go after a new demographic or develop a brand extension.

Thought starters: Practical and actionable thought starters designed to kick start and inspire innovation on how to interpret these trends for your brand.

Trend editor walk-through video: Watch on demand and get deeper insight behind the key Home & Interiors Macro Trends for 2024 in our Trend Editor walkthrough video.

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