The Future of Celebration 2024 Forecast

Understand what’s driving the consumer mood and how this will influence 2024 celebration & occasion trends. This forecast provides an exploration of theme, colour and product direction across decoration, gift, greetings, food and drink.

£1,400 +VAT

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The Future of Celebration and Occasions

From birthday celebrations to Mother’s Day, from marking a life milestone like moving to a new home or expressing ‘thinking of you’ sentiments, this trend forecast  for the Future of Celebration is designed to help bring fresh ideas to all celebrations and occasions in 2024.

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What’s inside?

Digestible trend drivers: Our experts provide the key information behind our unique celebration and occasion trends for 2024. They provide evidence of what drives change, helping you understand the meaning behind them.

Three unique trends: Our three trends provide comprehensive design direction across colour, shape, material, motif, typography, print and pattern.

Colour direction: Our forecast includes 7 PANTONE® referenced colours for each of the 3 trends.

Pattern, illustration & type direction: Each trend provides creative direction across type, editorial, pattern and illustration; an essential head start for copywriters and print designers developing paper goods, stationery and craft ranges.

Digital content library: JPEG files for all copyright protected images featured in the trends, for your reference and digital colour swatch downloads.

Trend editor walk-through video: Watch on demand and get deeper insight behind the key celebration and occasion trends for 2023 in our Trend Editor walkthrough video.

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