What is the Diffusion of Innovation?
Diffusion of Innovation research examines how ideas are spread among groups of people. Diffusion goes beyond the two-step flow theory, centering on the conditions that increase or decrease the likelihood that an innovation, a new idea, product or practice, will be adopted by members of a given culture.
![](https://trend-bible.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/05/02150634/TrendBible-Diffusion-of-Innovation-1408x821.jpg)
Subscribe to My TrendBible
Become a member of our trend subscription and get exclusive access to tailored future insights, design direction and trend intelligence relevant to your sector.
![](https://trend-bible.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/08/10103740/TrendBible-Trend-Subscription-Marketing4.jpg)