10 April 2017
Trend Bible Easter Report 2017
In addition to forecasting, it’s important to carefully track and monitor in-season trends as they emerge in store. This past month, our Trend Researchers have been in stores across London and New York, documenting what major retailers have on offer for Easter 2017.
Our Easter In Season Retail Report covers a broad spectrum of homeware and lifestyle products such as greetings, giftware, decoration and tableware. Within the report we have identified the key trends and themes for this important commerical occasion. Retailers such as John Lewis, Sainsbury’s, Marks & Spencer, Selfridges, Paperchase and Tesco in London and Kohl’s, Crate & Barrel, Pottery Barn, Paper Source, Michaels and Target in New York are included in this report.
“For Easter 2017 we saw more of a focus on Spring with messages like ‘Hello Spring’ and ‘Spring Time’. Especially in the US there was more of a focus on Spring collections, with many retailers offering products with a garden emphasis. There continues to be a real sense of creative fun with gifting this year, with many retailers offering felt, paper and make your own pom pom kits for the whole family to create their favourite Easter characters.” Trend Bible Junior Trend Researcher, Clare Coulson.
Our research is clustered into trends and split into three key areas covering Print & Pattern, Products & Giftware and Colour trends. Our London and New York based researchers share their opinions and provide analysis of how these trends are developing and reflecting consumer behaviour.
Download your free edit of this year’s report by clicking ‘download now’ to the right of this post.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.