What’s New for Halloween 2017?

Written by trendbible

27 October 2017

Trend Bible Halloween Report 2017 

Our retail trend reports provide a comprehensive look at what’s in store both sides of the Atlantic at key points in the season and for occasions. Each report provides an analysis of the trends as seen in the most influential New York and London stores, covering homeware, gift, décor, stationery and tableware.

This report reflects what was in store for Halloween 2017 across London and New York. It covers a range of kids, lifestyle and homeware products such as greetings and stationery, party decor, fancy dress and tableware. We have identified key design trends and themes for this commercial occasion and broken these trends down into smaller micro themes. Retailers such as John Lewis, Selfridges, Marks & Spencer, ASDA, Wilko, Tesco, Tiger, B&M Home and Sainsbury’s in London and Crate & Barrel, Pottery Barn Kids, Michaels, Paper Source, Bed Bath & Beyond, Kohl’s and Target in New York are included in this report.

Cost Plus World Market, Marks & Spencer

“Halloween was once again dominated by the supermarkets, with product offerings and displays much larger than other retailers. More confectionery and sweet manufacturers have developed their packaging for Halloween this year, offering ‘Vampire Fangs’ and ‘Scaremixes’, all catering for Trick or Treating. We saw a continuation of print themes of minimal characters, like cute bats and ghosts, as well as Day of the Dead themes. Newness came from fun typography messages and stronger colours coming through such as jade green” explains Clare Coulson, Trend Researcher at Trend Bible.

Our London and New York based researchers share their opinions and provide analysis of how these trends are developing and reflecting consumer behavior.

The 35 page Halloween 2017 Retail Report is now available to buy for £350 from our online shop

Download your free edit of this year’s report by clicking ‘download now’ to the right of this post. 

We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.


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