Baby & Kids Macro Report 2024

Our Baby & Kids Macro Trends 2024 Report is out now!

Packed with expert opinion, global foresight and thought starters this report is designed to help you and your teams uncover future thinking and kickstart tomorrow’s opportunities.

Human-centric calling

The responsibility to rebuild during a period of volatility, widespread distrust, extreme polarisation and rampant misinformation has become a catalyst for a mass mental health emergency. In this age of radical uncertainty, rapid change and big societal issues comes the need to respond to urgency without panic.

For 2024 this will unfold in a number of ways in kids trends, but what unites them all is that human life, our planet and all it encompasses remains the central focus. From the new face
of sustainability, the rise of kindred micro communities to striving for an anti-ableist outlook towards rebuilding and recovery, ensuring a human-centric approach to future design innovation, marketing and strategy will be key.

Restorative Futures

For Generation Alpha, a tech-driven future will unlock new and exciting phygital realms, ones that are set to overhaul a number of industries, broaden self-expression like never before and transform elitist experiences for the masses. However, emerging alongside this backdrop of limitless possibilities and untouched digital territories comes a multitude of grey areas, ambiguity and parental concern.

Say hello to the next normal; a journey of unlearning, relearning and radical questioning.  The brands on board, those who are willing to look inwards as well as forward are the brands children and caregivers will turn to during this transformative period. It’s 2024 and it’s time to get comfortable with being uncomfortable.

What’s included in the Baby & Kids Macro Trend Report?

Four digestible trend drivers: It’s critical to understand where children and their parents’ mindsets are likely to be. Our Trend Drivers provide the foundation for our four 2024 macro trends and provide evidence of what underpins change.

Micro trends:  Each trend driver is explored more in depth and broken down into a series of micro stories providing you with the commercial confidence to support a new product initiative, go after a new demographic or develop a brand extension.

Thought starters: Practical and actionable thought starters designed to kick start and inspire innovation on how to interpret these trends for your brand.

Trend Editor walk-through video: Watch on demand and get deeper insight behind the key Baby & Kids Macro Trends for 2024 in our Trend Editor walk-through video.

Our Baby & Kids Macro Trends 2024 Report is available to download when you subscribe to our Premium membership at Your TrendBible. Your TrendBible is our trend subscription service designed to inspire and spark ideas, give your teams confidence in actioning trends and provide validation from across the globe. 

Alternatively, you can buy the Baby & Kids Macro Trends 2024 report for £500 + VAT.

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