29 October 2019
In our 2019 Home & Interiors Insight Report, Blurred Spaces we explored how staying in is the new socialising and through social media feeds, consumers are able to do both at the same time. This is transforming the way consumers decorate their homes, particularly when it comes to seasonal occasions. Following influencers such as Zoe Sugg, author behind Cordially Invited: A Seasonal Guide to Celebrations and Hosting, consumers are getting creative, curating seasonal displays to share online for a network of followers to ‘like’ and see.
For Halloween 2019, retailers across the UK and US are responding to this creative consumer, offering seasonal decor that perfectly balances style and the spirit of Halloween.
Halloween wreaths were a key trend spotted in stores across the UK and US, following the rise of #FrontDoorDecor, which currently has over 100,000 shared images on Instagram and the continued interest for seasonal mash-ups which we first evidenced in 2018.
Ornamental pumpkins were given a sophisticated makeover for Halloween 2019. The autumnal muted palette gives them longevity, allowing consumers to keep them on display in their home throughout the Autumn period, from Harvest and Halloween through to Thanksgiving.
With more consumers choosing to update their homes for seasonal occasions, there is an opportunity for brands and retailers to think more sustainably beyond ‘throwaway party decorations,’ and instead offer everyday decorative items that can be used throughout the Autumn months, year after year.
Stayed tuned for more Halloween 2019 highlights coming later this week. To gain more insight into how we predict what’s next in the world of celebration click here.
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