9 June 2016
In addition to forecasting, it’s important to carefully track and monitor in-season trends as they emerge in store. This past month, our Trend Analysts have been in stores across London and New York, documenting what major retailers have on offer for Summer 2016.
As the Rio Olympics spark a global flurry of energy and celebration, we begin to see this vibrancy influencing colour and design for homewares. Our Energise trend for Spring Summer 2016 picked up on spirited celebrations, street food and Brazilian art in a vibrant, optimistic trend. Brightly painted ceramics and bold up-scaled geometric prints liven up the home and capture the spirit of a Brazilian carnival.
This season we saw bright tropical shades emerging in decorative accessories and ceramics. Colour blocking, expressive brushmarks and abstract prints add a playful energy to this trend for textiles and print direction.
Reflecting the Energise story multicoloured rattan and wicker is a key material direction for decorative accessories and storage products. Over the coming months, we will continue to track Energise, along with three other trends forecast for the Home & Interiors market this season, as they unfold in-store.
Trend Bible publish seasonal reports analysing the major trends in stores across the UK and USA. Our High Summer 2016 report features over 30 micro trends in home and interiors products as evidenced on the high street. Our reports help you position your brand against competitors and influence range development for the following season.
Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.
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