27 July 2016
Laura Perryman, Colour and Materials Designer
Each season our forecasting process begins with a Trend Panel comprising of a select group of industry experts. We bring together curious thinkers from a number of disciplines, including anthropologists, marketers and designers. These creatives and innovators express their opinions on what they think the future will hold, sharing a diverse mix of research. This insight forms the foundations of our trend forecasts for two years ahead and beyond.
Following our Home & Interiors Panel for Autumn Winter 2018/19, we speak to Colour and Materials Designer/ Trend Consultant and one of this year’s trend panelists, Laura Perryman.
Firstly, could you tell us more about yourself and your role as a Colour and Materials Designer and Trend Consultant?
I studied Printed Textiles at Loughborough University and then at the RCA. I always had a love for materials and worked with contemporary technologies and hard surfaces so this lent well to start a career designing for performance textiles, consumer electronics and automotive applications.
I have been lucky enough to work for brands as diverse and forward thinking as Nokia, Toyota, Speedo and Habitat and this has given me a unique understanding of colour, material and surface application across multiple industries on a commercial level. I’ve also gained experience working for trend agencies such as WGSN and Global Color Research, where I was Directer of Colour Consultancy Projects for 3 years. I now work as a consultant to brands and businesses using insight and trend forecasting as well as knowledge of colour and material techniques and technologies to guide successful and considered aesthetic choices. I also speak internationally about design, Colour and Material Design (CMF) and how trends influence the objects, services we choose to buy as consumers. Anticipating what’s next is imperative for any company to stay ahead when working in industries where aesthetics and tactility are the first thing that consumers engage with.
Image courtesy of Laura Perryman
What would a typical day consist of?
Lots of different activites. Not one day is the same. I normally start with research as this underpins lots of the work I do. I’m either looking for a design direction for one of my clients or reading up on a subject that I need to speak about at the next event. I work with different people across industries and time-zones. So normally I will have at least one or two international calls a day when I’m working in my office. I work around these points breaking down activities into short bursts. I might have to pull out a colour palette, collate a trend moodboard or select a series of target surface finishes. My practice now spans more than just design, I art direct tantalising visuals that communicate colour and aesthetics, research new technologies which involves collaborating with innovators and visiting targeted trade shows.
What did you enjoy about participating on the Trend Panel?
I always enjoy hearing other expert opinions I think it helps you become a better expert yourself. As I work on my own more now day to day my team is growing but it’s still small, it’s really a great opportunity to be part of a team and collaborate, even just in for an afternoon.
Laura during our AW18/19 Trend Panel
As a creative leader, what would you say most inspired you about the trend panel?
The panel was a great insight into a future season focused on home and interiors, which is one of my favourite design application areas. I was inspired by the range of information that was presented by the Trend Bible team, from macro level thinking and research from diverse industries such as food, e-commerce and health as well as sharing information on future consumer needs. This information is so invaluable when it comes to make sense of trends and choosing a forecast that is truly going to be relevant.
Having had over 10 years of experience in the industry, what tip would you give for forward thinking?
Keep a balance, with the rate of evolution digital technologies are having, we as a culture, and the services we use, are changing rapidly. But there is always a kickback, it’s important to keep tactility and desire for a physical experience in the fore.
For more information on applying to be selected as one of our future trend panelists get in touch: firstname.lastname@example.org.
Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.
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