Milan Design Week – 70’s Revival

Written by Rebekah Hutchinson

22 November 2018

At Milan’s Salone del Mobile Furniture Fair 2018, there was an emerging shift towards a 1970’s inspired aesthetic. Designers are rediscovering the warmth and personality inherent in 70’s design, taking on the iconic style of the decade.

A golden era for glamorous interiors and experiences, nightlife and socialising begin to influence home interiors. Design agency, Studiopepe opened a private venue during Milan Design Week called The Club Unseen, a 1970’s inspired secret members club. The club was a space to socialise with friends, combining retro furniture, graphic shapes, plush furnishings and metallic finishes.


At the show this year, the 70s were being revived through colour, shape and materials. Warmer tones, large scale pattern, retro shapes and plush fabrics give this revival a sophisticated but playful feel.

Olive green, deep oranges and rich shades of brown were key colours at the show, evidenced across a broad range of products, adding warmth to furniture, soft furnishings and accessories. These colours are a harmonious addition to the amber tones we have seen in previous seasons.

Large curved and quilted seating made a return, adding a tactile retro flair to sofas.

Playful fabrics such as fur, faux fur and plush fabrics were used to update furniture.

As nostalgia continues to drive design trends, 1970’s style builds momentum, peaking for mass market consumers in Autumn Winter 2020/21.

Our Seasonal Trend Publications help you to respond to the most important trends two years ahead of the season. Our Autumn Winter 2020/21 Home & Interiors trend books are available in both print and digital formats and can be pre-ordered now.

Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.

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