Written by Rebekah Hutchinson

4 June 2019

In our Indoor Oasis, the Rise of the Houseplant post we explored how houseplants have become a key way to decorate and style the home. Whilst the trend for greenery in the home still has longevity, an appetite for dried flowers and grasses is emerging.

Moving away from minimalism and grey colours in the home, we see warmer, more naturally inspired colour gain popularity. These warmer neutrals bring a relaxed and homely feel to interiors. Dried flowers and foliage add to this relaxed feel, with their seemingly incidental compositions and loosely gathered branches, flowers and grass.

Image Left to Right: Almostmakesperfect, Zerosociety

As consumers are gaining a heightened awareness of sustainability, they are craving products with more longevity. Dried flowers and pampas grass are an eco-friendly alternative to plastic and real flowers – they retain their look and even get better with age.

Images Left to Right: Olga Prinku, Valentina Zuendel

With dried flowers growing in popularity, we are seeing designers embedding them into their work. Embroidery artist, Olga Prinku uses organic material as her thread, trapping dried flowers on tulle fabric to create beautiful pieces of embroidery art. Interior and product designer, Valentina Zuendel showcased her new lighting collection at Milan this year, encapsulating dried petals between milky panes of glass.

We expect to see this trend continue to build momentum into Spring Summer 2020 as forecast in our ‘Summer Home’ trend. Our Home & Interiors Trend Books are seen as an essential tool by some of the world’s best brands and retailers, helping them make sound commercial decisions about how to respond to future change. To receive a free demo click ‘download now’ to the top right of this post.

Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.

Sherwin Williams

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