26 April 2016
We recently tracked the emergence of our Spring Summer 2016 trend, Weathered, which was published over two years ago in our Home & Interior Trend book. In this post we explore how UK and US retailers have adopted another of our 2016 home trends for Spring Summer, Impressionist.
This story takes inspiration from the picturesque and bountiful garden meadow as captured by the 19th Century Impressionist art movement. Uncovering an explosion of floral pattern, experimentation with scale and composition brings this seemingly familiar trend right up-to-date.
Impressionist is a joyous trend. Its uplifting, bold palette works particularly well for textile prints. At George at Asda and Primark, we can see cushions featuring busy floral designs in sweet pinks and greens. To break up the pattern, cheerful typographical messages are found in George and Paperchase, keeping the story looking fresh and contemporary.
Painterly brush marks used in Anthropologie and Fenwick are scaled up to create beautiful abstract patterns and micro geometrics are overlaid in IKEA to add a freshness to this feminine story. Glass from Matalan is coloured and uses dot and stripe embossing on vintage cut shapes.
For more coverage of our Impressionist trend at it emerges in store, visit our Pinterest page or follow our Instagram feed. Read more about the trends you can see in store this season with our Spring Summer Seasonal Preview.
To make sure you’re responding to the trends consumers will want 2 years from now, subscribe to our Seasonal Trend Publications.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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