14 October 2019
Continued environmental concern is driving consumers to explore and document the world around them. As our relationship with the environment changes, an increased appreciation for diverse landscapes, natural materials and endangered animals emerges.
Published in our 2019/20 Autumn Winter Home & Interiors Lifestyle Trend Book, we can now evidence Winter Palm House in major UK and US stores. In this post, we explore how this trend has been interpreted in store and online.
Lush green plants are brought inside, mirroring outdoor environments. Bamboo, wicker and rattan furniture feature heavily in the home. Chairs are layered with plush velvet cushions and throws, as seen at Matalan and George Home, creating a cosy winter feel.
A lean towards more heavily decorative interiors leaves minimalist approaches behind. Instead consumers re-visit dramatic prints favoured by ancestral colonists. Anthropologie wallpaper explores endangered animals, whilst lavish cushions at Debenhams are designed with cheetahs wandering through wild foliage and bathroom accessories at Asda play with modern animal prints.
As brown is reintroduced to interiors, dark teak and walnut are key colours in this trend and are seen in everything from textiles at Matalan to furniture at Crate and Barrel. Sofology offsets dark wood with deep green, reflecting natural plantations, as well as rich materials for an eclectic style.
Our Home & Interiors Trend Books are seen as an essential tool by some of the world’s best brands and retailers, helping them make sound commercial decisions about how to respond to future change. To receive a free demo click ‘download now’ to the top right of this post.
The content is always relevant to our business, and Trend Bible bring new and intriguing topics to our attention that we would otherwise have overlooked.
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