11 October 2017
Trend Bible Autumn Winter Report 2017
In addition to forecasting, it’s important to carefully track and monitor in-season trends as they emerge in store. This past month, our Trend Researchers have been in stores across London and New York, documenting what major retailers have on offer for Autumn Winter 2017.
Our Autumn Winter In Season Retail Report covers a broad spectrum of homeware and lifestyle products such as greetings, giftware, decoration and tableware. Within the report we have identified the key trends and themes for this important commerical occasion. Retailers such as John Lewis, Sainsbury’s, Marks & Spencer, Selfridges, Paperchase and Tesco in London and Kohl’s, Crate & Barrel, Pottery Barn, Paper Source, Michaels and Target in New York are included in this report.
Zara Home, Anthropologie
“This Autumn Winter’s retail collections have a noticeable division, a rough and ready look, contrasting with a sleek and polished aesthetic. However, there is certainly an overall appreciation for hand crafted product, with small imperfections. A brighter autumnal palette was captured with sophisticated tones seen across stores in the UK and US” explained Trend Researcher, Rebecca Charlton.
Our London and New York based researchers share their opinions and provide analysis of how these trends are developing and reflecting consumer behaviour.
Download your free edit of this year’s report by clicking ‘download now’ to the right of this post.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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