4 October 2019
In September, the Trend Bible team headed to Cologne to attend one of the most influential trade shows in the baby and toddler sector, Kind + Jugend. Every year we attend the event not only to track and evidence our own forecasts but to also spot emerging trends that could influence the Baby & Kids industry. During the show, our Baby & Kids team also presented the key trends influencing design for 2020 in the Kind + Jugend Trend Forum.
Here are just a few of our highlights from Kind + Jugend 2019:
Trend Tracking ‘Little Hiker’
At the show, we saw evidence of our Autumn Winter 2019/20 trend, Little Hiker. This autumnal story sees kids put on their hiking boots and brave the elements, trekking through mud, exploring trails and collecting nature finds along the way. Interiors take inspiration from outdoor pursuits and performance wear, with a mixture of practical and playful design.
In response to conscious consumerism, we saw brands continue to opt for eco-friendly materials such as cork and bamboo in their products. Longevity and multi-functionality also featured prominently across transport, furniture and toys.
As forecasted in our Colour Direction for 2020, we saw brands move towards more gender neutral shades of pink across textile and accessory products, making it a more versatile colour for little ones.
The complete Kind + Jugend 2019 show report is available as part of our Baby & Kid’s Edit – the only trend forecasting subscription service that focuses exclusively on the ever changing world of babies, kids and parents. Click here to find out more and receive a complimentary demo.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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