1 November 2016
Calm Grandeur blends together traditional neoclassical references and the use of cutting edge manufacturing techniques to produce a contemporary take on classic, timeless design.
Following our recent Icelandic Shelter trend tracker post, we take a look at another of our Autumn Winter 2016/17 trends, Calm Grandeur. First published over two years ago in our Home & Interior Trend book, we explore how UK and US retailers have interpreted this trend in store.
Calm Grandeur’s delicate palette features blush pinks and latte shades that exude luxury and refinement. The subtle colour choice, evidenced beautifully at Zara Home, allows the eye to be drawn towards intricate detail and immaculate finishes. Mohair blankets and modern quilting seen at The White Company reflect opulence as well as adding warmth to this winter story. Tonal colour combinations, seen at The Conran Shop, blend the subtle palette together harmoniously.
This sophisticated story is all about selecting key pieces that reflect classic quality and have an understated yet luxurious aesthetic. Metallic finishes are key to this trend. At Zara Home we see a combination of warm gold and brass metallics. Fine lines seen at Maison Du Monde and West Elm inject elegance and delicate decoration to furniture and products.
At Matalan, we saw a timeless Christmas interpretation of Calm Grandeur. Subtle lighting is encased within frosted glass and elegant lantern exteriors, and decorations exude a refined aesthetic with nude tones and metallic finishes.
Our Seasonal Trend Publications help you to respond to the most important trends for home and interiors two years ahead of the season. Click here to find out more or get in touch: email@example.com.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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