13 September 2019
Escaping from the everyday underpins all four Baby and Kid’s stories for Autumn Winter 2019/20. Be it to the countryside, into the comfort of the home or looking up into the depths of space, taking time out to reconnect with both favoured pastimes and each other becomes key for parents and children. The importance of encouraging children to be active is evident in our adventurous Little Hiker trend, whilst Cosmic Wonder encourages children to get lost in their imagination.
Here we share 2 of the 4 trends forecast for the season, Cosmic Wonder and Little Hiker. Our full Autumn Winter 2019/20 Seasonal Preview featuring all 4 trends is available to download for free from the sidebar. These trends, for the Baby & Kids market, were first forecast and published back in 2017 and you can expect to see them emerge in stores over the coming months.
Space exploration and stargazing inspire this escapist story as children, whose heads are typically buried in technology, are encouraged to look up. This trend sparks a new-found interest and curiosity in the world above and around us, reassuring the Heads Down Generation of today, it’s OK for questions to be left unanswered.
Bedrooms are dark but comforting, as strings of twinkling lights and sheer canopies hang above beds. Metallic frameworks and mirrored surfaces catch the light and shimmer like disco balls
Children are encouraged to escape to alternative realities as superhero masks and capes become important accessories. Lightning bolt motifs and scattered star prints add to the cosmic feel of this trend.
Wrap up warm and get ready to brave the elements in this autumnal story for kids. Little hiking boots trek through mud and over misty hills, with children exploring trails and collecting nature finds along the way.
Practicality and durability are at the forefront of consumers’ minds this season as peg board walls provide interchangeable storage solutions whilst performance wear directly informs deign details on baby and kid’s products.
Exploration and adventure are key themes as prints take inspiration from illustrated maps and quotes which encourage exploration. Climbing influences key design details for this story, seen through knotted ropes, carabiner clips and adjustable webbing straps.
Download your free seasonal preview from the sidebar on this post and follow our Twitter, Instagram and LinkedIn pages to see how all four Autumn Winter 2019/20 trends emerge in store. Our trend books are seen as an essential tool by some of the world’s best brands and retailers, helping them make sound decisions about how to respond to future change.
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