EASTER 2019 | HIGHLIGHTS


Written by Rebecca Charlton

18 April 2019

In addition to forecasting, we continually monitor and track how major retailers across the UK and USA are responding to in-season trends for key occasions. This Easter continues to be driven by activities traditionally associated with the holiday, such as visiting family, cooking a holiday meal, gifting Easter candy and visiting church. Amongst these traditions, consumers also look for new alternatives and activities that are more unique and meaningful to them. Here’s our highlights on what’s new for Easter 2019.

RUBY CHOCOLATELeft to Right: Marks & Spencer, Aldi, Tesco

Known for its distinct pink hue and unique taste, Ruby chocolate gains momentum this Easter offering an alternative to the traditional milk, white or dark chocolate Easter egg. This Instagrammable chocolate experience feels premium and special, offering innovative ideas across confectionery.

BUNNY BAG TREATSLeft to Right: Anthropologie, Meri Meri, notonthehighstreet.com

As parents’ attitudes move away from passive consumerism and become more active in making conscious choices, these sweet floppy ear bunny bags provide a gift with longevity. The sophisticated cotton bags in neutral colours with simple illustrated bunny features, ensure the product has life beyond its initial purpose. Sitting well in a child’s playroom, the bags can be used again and again after gathering their treasures from an Easter egg hunt.

DECADENT DECORATIONLeft to Right:World Market, Goupie, Biscuiteers

As we begin to see consumers maximise the good things in life, there is a real focus on moments of indulgence, we can see this evident in retail across Easter candy, packaging and decorative eggs. Inspired by Fabergé eggs, these decadent products are intricately decorated and rich in colour. In addition to pretty packaging, Goupie Chocolate are providing tips on how to reuse their Fabergé-style egg cases this Easter, encouraging life beyond single use. This maximalist aesthetic will continue to gain momentum throughout gift and greetings and in the home.

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