How to Build Commercial Product Ranges


Written by trendbible

30 July 2015

Retailers

For retailers we understand that beautiful trend stories must translate into commercial product ranges in-store. Our ‘range build’ tool allows you to pin-point key features, for easy and accurate interpretation of the seasonal trends.

Included within our Home and Interior and Kid’s Lifestyle trend books, our Range Build and Design Details pages conclude each trend, acting as a practical ‘How to’ guide.

Our Design Details page focuses on the trims, fastenings, edges, treatments and finishes crucial to getting each look right.

Our Range Build tool shows you how you can merchandise products from different disciplines together.

Energise: Spring Summer 2016

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For Spring Summer 2016, we reveal a snapshot of the Design Details needed to create the ‘Energise’ trend in-store (as published in our S/S 2016 Home & Interiors Trend Book).

Taking inspiration from the upcoming Rio Olympic games this story reflects a mood of energy and global celebration. A vibrant, optimistic trend where bold up-scaled geometric prints liven up the home and capture the spirit of a Brazilian carnival.

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Pattern blocked bedding, hand painted accessories and fun details on furniture are key elements that are fundamental to reflecting this bold and energetic trend, and creating great impact in-store. For more direction on how to achieve this, and other key trends for Spring Summer 2016, our Home & Interiors Trend Book is available to buy now – contact us or purchase the eBook edition from our online shop.

Keep track of our seasonal trends through our social channels; Pinterest, Twitter and Instagram.

 


We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.

Nobia


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