1 December 2015
Over the past couple of weeks, our US and UK trend researchers have been analysing what’s in stores in London and New York for our Festive 2015 In Season Retail Report. While spotting the key trends retailers have tapped in to this Christmas, we were inspired by some of the beautiful window displays that reflected these trends.
Here we highlight our top themes for window displays in the UK and US.
One of the key trends evidenced within our Festive 2015 Report was Subtle Nature. Seen in stores throughout the US and UK, window displays reflected this natural trend. In the US, Pottery Barn and West Elm products were showcased in snowy woodland scenes. In the UK, Lombok’s simple display used tree branches, bark and wooden Christmas trees creating a more minimal look.
Space-based themes were predominant for Christmas this year; particularly in the UK. John Lewis displayed their Man on the Moon campaign through parcels floating in to the starry night sky hoping to reach the Man on the Moon by balloons.
Selfridges’ display on Oxford Street, ‘Journey to the Stars’, combined astrology and astronomy, offering windows for each sign of the zodiac. Debenhams showcased the cosmic sky with neon stars.
Several retailers featured a more fun and youthful approach, with graphic styles and primary colours. Urban Outfitters showcased an array of gifts with cheerful elves and stacks of Christmas presents. Radley’s store in Westfield London, went illustrative and monochrome with a pop of red.
Two window displays that really stood out to us for their bold impact were from H&M and Cath Kidston. These displays showed presents or crackers bursting to life with metallic stars or neon lights.
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