8 June 2017
Trend Bible Summer Report 2017
In addition to forecasting, it’s important to carefully track and monitor in-season trends as they emerge in store. This past month, our Trend Researchers have been in stores across London and New York, documenting what major retailers have on offer for Summer 2017.
Our Summer In Season Retail Report covers a broad spectrum of homeware and lifestyle products such as greetings, giftware, decoration and tableware. Within the report we have identified the key trends and themes for this important commerical occasion. Retailers such as John Lewis, Sainsbury’s, Marks & Spencer, Selfridges, Paperchase and Tesco in London and Kohl’s, Crate & Barrel, Pottery Barn, Paper Source, Michaels and Target in New York are included in this report.
Conran, John Lewis
“For this year’s High Summer collections many retailers tapped into the theme ‘Pool Party’. Seen for the past two years, vibrant and tropical themes continue to dominate the stores for summer. Many retailers supplied products from the brand SunnyLife, with inflatable pineapples, flamingos and doughnuts adding a sense of fun to stores this season” explains Clare Coulson, Trend Bible Junior Trend Researcher. “We also saw evidence of a number of trends from our Home & Interior and Kids Lifestyle publications for Spring Summer 2017, including Tribal Gathering, Riviera and Desert Explorer.”
Our London and New York based researchers share their opinions and provide analysis of how these trends are developing and reflecting consumer behaviour.
The 55 page, Summer 2017 Retail Report is now available to buy for £350 from our online shop.
Download your free edit of this year’s report by clicking ‘download now’ to the right of this post.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.